The Icelandic whaling ship Hvalur 9, sailing a blood-red sea, firing an explosive harpoon at a group of fleeing Fin Whales. The image is superimposed on a computer-generated wooden frame carves in Norse style. Text reading "RAGNAROK" in a Norse-style font also appears. Iceland is set to resume killing Fin Whales this year (2013) in contravention of an International Whaling Commission (IWC) moratorium. We learned recently that meat from the endangered Fin Whale was being made into luxury dog treats in Japan. The most likely reason for shops to sell the whale meat dog treat is to target affluent Japanese who want to show off their wealth with something different.